ACTIVATIONS + MARKETING + PRESS



CASE STUDY: Photo Wall Brand Activation for Anastasia Beverly Hills

CLIENT: Anastasia Beverly Hills

EVENT TYPE: ACTIVATION



OBJECTIVE


Anastasia Beverly Hills (ABH) partnered with STAMP Event Co. to produce and fabricate an engaging brand activation at the 2024 Daily Front Row Fashion Los Angeles Awards. The primary goals were to boost brand visibility and engagement by providing a captivating backdrop that matched the brand’s aesthetic, enhanced the event atmosphere, and encouraged guest interaction.


CHALLENGES 

  • The project had a tight deadline, leaving limited time for approval and fabrication.
  • Faced with load-in limitations at the venue, we needed to find a way to install the photo wall successfully without compromising its design.
  • Maintaining the pristine condition of the floral wall throughout the event posed a challenge due to potential high interaction from attendees.



APPROACH 


Understanding the Vision

  • Collaborated closely with Anastasia Beverly Hills to understand their brand and vision.
  • Liaised with a fabricator to bring the concept to life, ensuring the final design reflected their aesthetic.


Strategic Execution

  • Selected a fabricator who executed and built an exceptional photo wall design, incorporating high-quality materials and flowers to ensure the installation remained intact throughout the event.
  • Worked with the fabricator and venue to strategically load in the photo wall, navigating limited space to maintain the integrity of the design.
  • Used premium lighting to showcase the photo wall and enhance photo quality




RESULTS 


  • Delivered a successful guest experience through meticulous logistical planning and design execution.
  • Achieved high engagement from attendees, influencers, celebrities, and the founder of Anastasia Beverly Hills, with many sharing photos on social media, amplifying the brand’s visibility and impact.
  • Enhanced guest engagement by creating a captivating photo wall that aligned with their aesthetic and allowed guests to interact with the brand’s makeup products.





CASE STUDY: MULTI-EVENT BRAND ACTIVATION FOR GOOGLE

CLIENT: GOOGLE

EVENT TYPE: ACTIVATION


OBJECTIVE


Google partnered with STAMP Event Co. to strategize, produce, and support a sustainable brand activation at three events across the country - the 2023 SHPE National Convention, NBMBAA Conference, and AI Summit. The primary goal was to enhance brand recognition and foster community engagement while ensuring the activation's environmental impact was minimal. The overarching strategy aimed at creating an activation that could be reused across multiple conferences in 2023 and 2024.


CHALLENGES 

  • Through intelligent and intentional design, ensure logistical efficiency for repurposing the installation in future events
  • Navigate the dynamic landscape of conference marketing



APPROACH


Logistical Efficiency:

  • Designed modular setups for easy disassembly and transport
  • Documented and cataloged components for efficient storage and reassembly
  • Conducted pre-conference tests to ensure quick and seamless installations at subsequent events


Adaptability to Conference Dynamics:

  • Through careful planning, research and attention to detail, tailored the activation to each audience across three cities and markets
  • Maintained flexibility in the activation to accommodate changes in conference schedules or layouts
  • Established a strong communication channel with conference organizers to address any unforeseen challenges, while maintaining Google’s goals




RESULTS 


  • Positive brand recognition, including feedback from attendees, as well as increased social media engagement
  • Logistical success with a smart, sustainable and replicable fabrication
  • Adaptability and flexibility to activate in a variety of settings





CASE STUDY: Sony Music Group’s Recording Studio Activation

CLIENT: SONY MUSIC GROUP

EVENT TYPE: PHOTOBOOTH ACTIVATION



OBJECTIVE


Sony Music Group partnered with STAMP Event Co. to conceptualize, design, and fabricate an interactive photo booth activation in two cities. The primary goal was to bring to life the iconic Sony brand and create an experience that reflected their commitment to diversity and inclusion.


CHALLENGES 


  • Elevate a traditional “photo booth” into an experience that is uniquely “Sony”
  • Create a design that could be transported from LA to NYC in a cost-effective, safe manner



APPROACH 


Collaborative Design Process:

  • Worked closely with Sony Music to hone in on the goal of the activation and deliver a memorable guest experience
  • Created a design that was layered, visually interesting, and creatively on brand


Strategic Sourcing of Vendors:

  • Selected a fabricator who delivered a remarkable product that was both visually stunning and practically built to be safely transported across the country 
  • Enlisted a photographer to create a fun and personalized experience for the guests, while producing beautiful physical and digital photo takeaways



RESULTS 


  • Successful guest experience due to strong logistical planning and design, as well as on-site management 
  • A one-of-a-kind design that showcased the Sony Music brand 
  • Engagement with close to 2,400 event attendees who shared thousands of photos on social media
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