MEETINGS + CONFERENCES

CASE STUDY: 2023 ADCOLOR CONFERENCE

CLIENT: ADCOLOR

EVENT TYPE: Conference

OBJECTIVE

STAMP Event Co. partnered with ADCOLOR to produce the annual ADCOLOR Conference, a premier diversity gathering held at the JW Marriott LA Live in Los Angeles. The primary objective was to serve as the Executive Producer, overseeing the onstage program, as well as activations and events over several days, all while articulating the conference theme for attendees through every touchpoint. This year’s theme, "Double Down & Double Up," emphasized the importance of diversity, equity, and inclusion within the communications, creative and media industries. STAMP took on logistics, design, guest management and production responsibilities to create a cohesive and impactful experience.

CHALLENGES 

• Align the event format and environment with the theme - from captioned content and ASL interpreters onstage, to choosing small business suppliers, to ensuring accessibility for all guests throughout the event
• Manage logistics and production for multiple stages and simultaneous programming
• Ensure professional  guest communications and on-site registration for close to 1,500 attendees
• Create an elevated guest experience, including a community hub, multiple brand activations and a retail shop within a heavily trafficked hotel space

APPROACH

Thematic Event Design:

• Incorporated the theme into all aspects of the event
• Created visually impactful elements that resonated with the conference's focus on diversity, equity, and inclusion
• Collaborated with diverse suppliers to bring fresh and unique ideas to the even

Innovative Event Format:

• Reflecting the creative, diverse audience, this atypical conference program included an opening dance performance, timely conversations with DEI leaders and a vibrant multi-media stage design
• Designed an event format with simultaneous programming on four stages, brand activations throughout and a robust app for guest engagement
• Implemented advanced scheduling technology to ensure smooth transitions between sessions

Efficient Guest Management:

• Managed pre-event communications about the conference schedule, speakers, and activations
• Implemented the on-site registration process, reducing wait times and enhancing the overall guest experience
• Leveraged digital platforms for real-time updates and announcements

Engaging Brand Activations and Retail Store:

• Collaborated with partner brands to execute immersive and interactive brand activations aligned with the diversity theme
• Designed a retail store featuring exclusive merchandise, creating a unique and memorable shopping experience for attendees
  

RESULTS 

• Thematic integration through all components of the event
• Effective management of logistics and robust guest services 
• Strong engagement and impact on the attendees with metrics provided through a post-event survey
  

CASE STUDY: The Inaugural Women's March Convention in Milwaukee

CLIENT: WOMEN'S MARCH

EVENT TYPE: CONFERENCE

OBJECTIVE

STAMP Event Co. took on the task of planning and producing the first Women's March Convention in Milwaukee. The primary goal was to provide a unique event to reflect WMC’s mission for women and allies to come together, share experiences, and build a collective vision for a more inclusive nation. The convention aimed to rejuvenate, heal, and foster connections among hundreds of like-minded attendees.

CHALLENGES 

• Organize a large-scale convention in a new city for the first time
• Create an inclusive and empowering atmosphere for diverse attendees
• Juggle logistical complexities for a three-day conference
• Ensure the convention aligns with the Women's March mission and goals

APPROACH 

City-Centric Planning:

• Tailored the convention to the city's special culture and values
• Focused on local vendors, businesses, and community leaders to integrate Milwaukee's essence into the event

Inclusivity:

• Designed the convention space as a welcoming and inclusive environment for attendees from diverse backgrounds
• Curated a diverse range of speakers and workshop leaders.
• Implemented accessibility measures to accommodate attendees with different needs

Comprehensive Logistics Coordination:

• Leveraged STAMP's expertise in production and logistics to plan and execute a seamless three-day conference
• Coordinated accommodations and venue logistics to ensure smooth operations
• Established contingency plans to address any unforeseen challenges

Mission Alignment:

• Worked closely with the Women's March organization to ensure the convention's programming and activities aligned with the overall mission and goals
• Integrated skill-building workshops, training sessions, and networking opportunities to empower attendees to drive change in their communities

RESULTS 

• A unique event supporting local businesses and vendors, while upholding WMC’s mission and goals
• Rich and multifaceted experience for guests, leaving them inspired to become change agents in their communities
• Efficient and effective coordination of the three-day conference