OPENINGS + PREMIERES + SCREENINGS

CASE STUDY: Broadway’s Moulin Rouge! The Musical

CLIENT: Moulin Rouge! The Musical

EVENT TYPE: RED CARPET + OPENING NIGHT PARTY

OBJECTIVE

 
STAMP Event Co. partnered with Moulin Rouge! The Musical to produce their Red Carpet and Opening Night Party. STAMP conceptualized and managed the event from start to finish. The overarching objective was to transform the cavernous Hammerstein Ballroom into a Parisian nightclub and produce an extravagant red carpet at the theater.

CHALLENGES 

• Create an immersive event that is visually stunning
• Deliver a memorable experience for attendees that complements the excitement of the musical premiere
• Manage every aspect of the event, from conception to execution

APPROACH

Conceptualization and Design:

• Collaborated closely with the show producers to understand the aesthetic and theme of the production
• Developed and executed a design that transformed the Hammerstein Ballroom into a Parisian nightclub, including a custom-built 12’ logo to a 10 piece chandelier installation

Project Management:

• Oversaw every aspect of the event
• Coordinated with vendors, set designers, and technical teams
• Ensured seamless communication between all parties involved in the production

Immersive Atmosphere:

• Focused on creating an immersive atmosphere that transported attendees
• Designed thematic elements, lighting, decor and catering to enhance the theatrical and glamorous experience
• Created a unique interactive photo opportunity for the guests

Red Carpet Execution:

• Orchestrated the Red Carpet experience to build anticipation and excitement for the musical premiere
• Worked with the client on the logistics of celebrity arrivals, interviews, and photo opportunities to maximize media coverage.

RESULTS 

• Theatrical and glamorous experience capturing the excitement of the show
• Comprehensive project management handling all elements across two venues, including decor, catering, permitting, budgeting and timeline
  
  
  

CASE STUDY: Broadway’s Rocky the Musical

CLIENT: Rocky the Musical

EVENT TYPE: RED CARPET + OPENING NIGHT PARTY

OBJECTIVE

STAMP partnered with Rocky the Musical to produce their Red Carpet and Opening Night Party. Handling production, logistics and design, STAMP’s goal was to bring to life the trademark Rocky aesthetic and transform a midtown venue into The City of Brotherly Love.

CHALLENGES 

• Capture the essence of Rocky's iconic aesthetic and translating it into a transformative event experience
• Execute seamless production, logistics, and design to transport attendees
• Create standout moments to enhance the overall guest experience
• Ensure that the interactive photo booth moment becomes a memorable highlight of the event.

APPROACH 

Aesthetic Transformation:

• Collaborated closely with Rocky the Musical to understand and embody the essence of the production's aesthetic
• Designed an event blueprint that transformed a midtown venue, capturing the spirit of the musical, complete with a bedazzled 12’ logo and an actual boxing ring as the photo booth

Comprehensive Event Management:

• Handled production, logistics, and design, ensuring a cohesive and immersive experience for attendees
• Coordinated with vendors, set designers, and technical teams to execute the event seamlessly

Interactive Photo Booth Moment:

• Introduced an interactive photo booth moment as a standout feature
• "Cast" extras to interact with guests in a boxing room within the event, providing a unique and engaging experience

Trademark Rocky Aesthetic:

• Paid meticulous attention to details 
• Integrated thematic elements, lighting, decor and catering to transport attendees

RESULTS 

• A cohesive and immersive event that celebrated the spirit of the musical
• Interactive Photo Booth Success with a “cast” of extras in the boxing ring, resulting in an interactive and engaging element for the guests
• Seamless event execution across two simultaneous events